Search Engine Optimization

SEO – Search Engine Optimization (or Web Positioning) can be defined as a technique of getting a company's web site listed at the top of the search results of search engines and media directories, using selected keywords. The goal of search engine optimization tool is, to expose a site's quality content to search engines. In order to do this, the SEO process must ensure that the site's content includes relevant information consistent with how people search for it - "the real challenge facing all the SEO Company". Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.

SEO solutions play a vital role in generating quality Internet traffic and getting higher search engine placement/ranking for a company’s website. To have quality hits on a website, there is a need to first, apply SEO techniques to make a site search-engine-friendly. Secondly, to grow, sustain and increase traffic to the website - submitting it to various Search Engines, directories, portals and other sources as well as building one-way links to that particular website.

As a Web Marketing strategy for increasing a site's relevancy, SEO considers how search algorithms work and what people search for. A SEO company’s efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.